Posted on 12-29-2010
If you've researched the keywords that are best for your niche, you may have specific key phrases you want to focus on, such as "Chicago animal hospital." While you will want to have a number of links with that anchor text, you will also want some significant variety. Google rewards websites which have a natural-looking variety of phrases for anchor text. Try different combinations, such as "animal hospitals in Chicago," "veterinarians in Chicago bay," and even simply "my animal hospital." You'll also want your full URL as an anchor text as well.
The key to keep in mind is that the distribution should appear as if you didn't put in effort to rank for specific phrases and this all happened on its own.
Yesterday we discussed how you can build links for yourself in forums for your veterinarian website. Today I want to talk about "anchor text," which is the word or phrase that someone clicks to go from your site to another.