Posted on 05-07-2014
Content marketing is the future of marketing for veterinary practices. With continual innovations in technology, pet owners have elevated expectations for veterinarians looking to attract new clients. Dependable, useful content is just one of these many expectations. Content marketing encompasses all types of written and visual media, especially veterinary web pages, blogs, social media posts, videos, online articles, and more.
In this blog, we explore eight reasons why content marketing matters to your veterinary practice. Even if you don’t have the resources to produce a great amount of content, you can still formulate a streamlined content marketing strategy.
Content marketing matters because:
- Pet owners expect it. Savvy pet owners consider a website with minimal information to be low quality. They expect your practice to provide detailed information about your veterinary services and any products you sell.
- It builds trust in your practice. The more content you share, the better pet owners understand your veterinary services and feel like they know you. When a pet owner feels like she knows your practice, she trusts you. Trust invites pet owners to convert into new clients.
- It builds your veterinary authority. Producing and sharing unique, quality content about veterinary medicine builds up your authority. As you become known as a resource for learning about veterinary products and services, you become a sought-after resource for the veterinary industry.
- Existing clients stay engaged. By regularly updating your website, adding new blogs, or sharing videos or social media content, you are inviting existing clients to keep coming back. New, fresh, and interesting content keeps your current clients informed and connected with your practice.
- You attract new clients. Unique, custom web pages, blogs, videos, and social media pages are all indexed by search engines. More available blogs = more indexed pages on search engines (like Google).
- It builds brand awareness. One of the best ways to get the brand name of your veterinary practice out there is by being active online. Blogs, social media posts, and new videos get your practice noticed.
- It educates pet owners about veterinary care. The first place pet owners often turn to for information is the internet. Producing original content about veterinary care ensures accurate information is available for pet owners searching online.
- You can help pet owners make decisions. Educational content helps pet owners to make informed decisions. Content that explains the values and benefits of a service helps a pet owner make the decision to call and schedule an appointment for their pet.
This is just a short list, but these are the top reasons why content marketing makes a difference for your veterinary practice. Learn how content marketing can help grow your practice by calling 1-800-IMATRIX and speaking to an experienced Internet Consultant.