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Posted on 09-10-2014
Original veterinary content, especially written text, is central to a successful search engine optimization strategy. After you have optimized the pages on your veterinary website, you need to continually add content for SEO and to keep pet owners engaged. One of the easiest ways to add fresh, optimized content is with a blog built in to your veterinary website.
A written blog has a range of SEO benefits. A blog gives you the ability to create fresh, timely content; build up your audience, expand your reach into social media; and get more traffic to your veterinary website.
Create a Blog Schedule – A content creation calendar is an essential part of your veterinary SEO strategy. The easiest and least stressful way to create a calendar is to play out monthly veterinary blog topics. Schedule time to write one 300-400 word blog every month. If you don’t know what topics to cover, start by writing about the veterinary services and products you provide.
Optimize Your Veterinary Blogs – Although blogs that aren’t optimized still have some SEO benefit, it’s best to correctly optimize your blog for search engines and for pet owners. Draft your blog around a key term (but don’t keyword stuff it) and it will naturally include relevant information. Put the keyword in the title and include an optimized, relevant veterinary image or video to the blog when posting. Incorporate a clear call-to-action (CTA) at the conclusion of your blog. Check out the CTA at the end of this blog for ideas.
Share on Your Social Media – Share your recent veterinary blog by posting it to your social media pages. This allows you to reach a wider audience, expand brand recognition, and keeps your following of pet owners engaged. Include 2-3 relevant and descriptive hashtags with the blog URL. For example, a veterinary blog about cat vaccinations may include these hashtags: #CatVaccines #FelineShots #CatVeterinarian.
Build Your Audience – There are a couple of ways you can build up your veterinary blog followers (and visitors to your veterinary website). Start by enabling an RSS feed on your blog. An RSS feed allows current and potential clients to subscribe to your blog. Every time a new blog is posted, these subscribers are notified. You can also build your audience (and website traffic) by sending out your blog as a newsletter. A monthly newsletter with an educational blog (not promotional/sales-focused) is a wonderful way to grow your blog’s readership.
If you don’t have the time or resources to blog for your veterinary practice, call 1-800-IMATRIX to speak to an Internet Consultant. Our veterinary web optimization service includes regular blogs custom written for your practice and posted on your veterinary website.
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